Men's Blue "I'm a Luxury" Sweater
Gyles & George created the original "I'm a Luxury" jumper in the early '80s in a range of colors. One of their sweaters on this design in a soft pink was famously worn by Princess Diana.
100% lambswool crewneck sweater, made with love in Portugal from the highest quality yarns.
US sizing. This men's sweater runs true to size.
See our men's size guide here.
Gyles Brandreth -- a writer, entertainer, broadcaster, and sometime Member of British Parliament -- is also a former European Monopoly champion and founder of an award-winning teddy bear museum. In addition to all of these endeavours, he is also well-known throughout Britain for the colourful knitwear he has worn on television for more than forty years. In the early 1980s, he teamed up with George Hostler -- an artist and sculptor turned legendary knitwear designer -- to create a range of unique jumpers featuring bright colours, original designs, witty words, and trompe l’oeil images. Over the years, Gyles and George conjured up scores of individual jumpers – worn by personalities as varied as Elton John and Diana, Princess of Wales – and produced three books featuring their free-spirited and wholly individual patterns.